No business can survive without marketing
I’ve been a fool for the past years thinking that having a good product is enough to have a business growing. But adding features and customising things for one client and another is only keeping you busy.
These days a business needs to market it’s product and services in order to grow, and even survive. If you stay in a box, you’ll end up in that box forever.
So it’s time to invest time, money and other resources in marketing and sales in order to get your product to the market.
#selfthoughts #hardway
It’s time for Marketing as a Service (MaaS) aka programatically marketing
Marketing has always been seen as a part of the company with the ultimate goal of making people buy products. It’s seen as a department doing excels, running campaigns and calculating ROI or ROAS.
Econsultancy has a short article expla
Marketing as a Service is possible if we can create marketing components that we can assemble on demand. Then we can deliver new marketing experiences quickly and effectively.
I would say that MaaS is something else: a technology based system that captures data about business, customers and people and correlate everything to make objectives reachable. You could also call it programatically marketing.
More important than having a client is having a happy one
After 2000 there was the “having traffic” obsession. Crazy people paying for links, banner exchanges, random clicks and so on.
In 2012 the frenzy about “conversion optimization” started to get off the ground. This year should be at its peak. Action become more important than click. Businesses focuse on the quality of the visit and conversion rate to ultimately generate a sale. Which is better.
But more important than any traffic and great conversion rates is a happy customer. That’s what every business (and not only) should focus on.